Why ORIE Peanuts?
The Orie Story
Encouraged by her mother, Nina Ijere-Otuka, a Nigerian-American Entrepreneur and the creator of ORIE Peanuts brand began an experiment in her kitchen roasting different variations of peanuts obtainable in the United States – all for the love of peanuts and to satisfy her craving for a natural smoky and unadulterated less-is-more kind of roasted peanut. A particular taste that she had gotten accustomed to while growing up in Nigeria where peanuts were mostly called groundnuts
Relocating to the United States in 1999, Nina soon learnt that none of the various brands of peanuts in US had “that” taste and so would always ask friends and family visiting from Africa to bring her groundnuts. Her mom also never missed an opportunity do same along with cooking spices and other hearty goodies.
After several trial and error, Nina was able to finally source the right type of peanut and perfected the technique to recreate that unique, unadulterated and wholesome flavor of roasted peanuts that she craved. She knew she was on to something good when family and friends who tasted her homemade roasted peanuts fell in love with its special smoky taste, crunchiness and freshness.
With the passing of her mom in October 2015, Nina decided to memorialize her by launching the peanut line and naming it after her – ORIE. A part of the brand’s mission is to share the rich African culture with the world and to give back to the community through the efforts of Young African Girls Organization – YAG Organization, a non-profit organization founded in 2014 with a mission to inspire, promote and empower less privileged African girls. Providing them with basic hygiene needs and educational support to diminish the disparity between girls and boys in African schools.
Nina resides in Atlanta, Georgia with her very supportive husband, Kelly and often travels to African countries to consult, speak and provide business trainings to encourage entrepreneurship among youth and women in Africa. It was on one of such trips that her eyes were opened to the need to support young girls in these areas, many of whom do not have access to basic education and sanitary needs. Some are sometimes forced to drop out of school for so many reasons one of which being lack of basic personal hygiene needs. A percentage of every sale of Orie Peanuts go to support this mission and proffer hope of a promising future to girls in these under-developed countries.